Strictly Swimming is the leading swimming provider of private lessons and triathlon swimming courses in central London. I developed the full user experience, encompassing the end to end customer cycle. Through the development of a responsive website, we were able to promote lessons, prices, special offers to entice new customers. The use of infographics and premium branding convey the technical and specialist aspect of their services. I optimised the website for search engines, enabling Strictly Swimming to rank on page one of Google searches for all of their main searchable keywords - London Swimming Lessons and Triathlon. I also developed a multi-screen customer portal where existing clients can login and access a wealth of information about swimming strokes, videos, news, special offers and technical information. I manage all CRM activities including form development (brief, contact us, book online) and mailing to customers who opted to receive news and special offers.