One shared platform
MAZDA MOTOR EUROPE
After travelling weekly for 7 years to the European Mazda Headquarters in Cologne, I sadly gave up my desk to pursue my ambition of creating my own company. And here we are! During my time working with Mazda, I managed their European digital operations and eventually coordinated a global platform roll-out. I designed and developed a high impact presentation for the Mazda 2015 Global digital summit in San Francisco. I also previously presented a dealer sales tool at the New York summit in 2014 and an overview of the Mazda European digital platform at the Los Angeles summit in 2013. The objective was to highlight the financial and operational benefits of running Mazda Automotive website from a single shared platform. The presentation made use of a landing page video, sleek transitions and highly visual assets to inspire and highlight the importance of speed to market and economy of scale in the new digital economy.