Information design is the practice of presenting information in a way that is efficient, effective and meaningful.
Using distinctive design techniques, we can help audiences walk through information and lead them to make an informed decision and take action. If information is well organized, appealing, clean and concise, easy to read and fun, it becomes an easy path to conversion. A lot of information and data enter our brain through our senses so it is important to design information that can be processed easily and efficiently. Research in the field of content marketing and neuroscience strongly support the application and implementation of information design for effective communication and successful conversion.
91% of people prefer visual and interactive content rather than traditional format.
(2015 Content Preferences Survey)
The human brain can process entire images that the eye sees for as little as 13 milliseconds .
(In The Blink Of An Eye, Massachusetts Institute of Technology, 2014)
65% of the world's population are visual learners.
(2004 Social Science Research Network)
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